Top 5 Beauty Retail Apps in South Africa: Q2 2021 Performance

During the second quarter of 2021, the top 5 beauty retail applications in South Africa experienced varied performance trends in terms of downloads, revenue, and active users. Here’s a closer look at each app’s metrics based on data from Sensor Tower.

Maskscara saw a fluctuating download trend over the quarter. Weekly downloads ranged from 98 to 232, peaking at 232 in the last week of June. Despite the download activity, the app did not generate any revenue during this period.

Think Dirty – Shop Clean experienced a dynamic quarter. Weekly revenue fluctuated, peaking at around $104 in late March and seeing other smaller peaks like $67 at the end of May. Downloads were inconsistent, with a notable peak of 77 in the second week of May. Active user numbers remained relatively stable, hovering around 770 to 850 throughout the quarter.

BEAUTY BAY had a modest number of weekly downloads, with a high of 69 in early May and a low of 2 at the end of May. The app did not generate any revenue during this period. Active users saw a slight decline from 179 at the end of March to 158 by the end of June.

Shoppe LK had a sporadic download trend, with a notable peak of 39 downloads in late May. Active users also showed some fluctuation, with a peak of 48 in late May and ending the quarter at 18. The app did not record any revenue during the quarter.

StyleKorean had relatively low download numbers throughout the quarter, with a high of 25 in early June. No revenue data was recorded for this app, and active user data is not available.

For more detailed insights and trends, visit Sensor Tower.